Small Is Beautiful 小而美

Tristan Homsi and Daniel Doyon (with early co-founder Michelle Pokrass) started Readwise in 2017 and published the famous 'Why We're Bootstrapping Readwise' in 2018: reading tools are a real but not venture-scale market, so live on subscribers instead of investors. It began with the smallest wedge, Kindle highlights plus a spaced-repetition email, then became the hub for highlights through dozens of integrations with Notion, Obsidian and more. Reader could afford a public beta of over three years precisely because nobody was pushing for growth. Fully remote, about 27 people, profitable since 2017.

Tristan Homsi、Daniel Doyon 等人 2017 年创办 Readwise，2018 年发表著名的《Why We're Bootstrapping Readwise》：阅读工具是真实但不够 venture-scale 的市场，与其被资本推着走，不如靠订阅者自养。产品从最小切口起步，抓取 Kindle 划线，用间隔重复邮件做回顾，再靠与 Notion、Obsidian 等几十个工具的集成成为「划线中枢」。Reader 敢做三年多的公开 beta，正是因为没人催他们增长。全远程约 27 人，自 2017 年起持续盈利。

Ben Springwater and Robert Mackenzie met at Nextdoor and founded Matter in 2020, betting that distribution had moved to newsletters and social while read-it-later hadn't evolved in a decade. YC S20 and over $9M raised (GV led the Series A), yet always a handful of people, all-in on the iOS reading experience, typography and text-to-speech widely seen as a design benchmark. In 2025 they shipped an AI co-reader and, when Pocket shut down, a one-click import within days; that same year, after both founders were diagnosed with cancer, they cut the team in half and publicly gave up the growth gamble for slow, sustainable operation.

Ben Springwater 与 Robert Mackenzie 在 Nextdoor 共事时相识，2020 年创办 Matter：内容分发已转向 newsletter 与社交推荐，稍后读却十年没进化。YC S20 毕业、累计融资超 900 万美元（GV 领投 Series A），却始终只有几个人，全部押在 iOS 阅读体验上，排版与朗读被广泛视为设计标杆。2025 年推出 AI co-reader，并在 Pocket 宣布关停后几天内上线一键导入；同年两位创始人先后确诊癌症，团队裁半，公开宣布放弃增长豪赌，转向慢速可持续的经营。

Marco Arment created the read-it-later category in 2008. Instapaper then changed hands twice, sold to betaworks in 2013, acquired by Pinterest in 2016, before spinning back out as an independent company in 2018. Today it is maintained by Brian Donohue and one colleague, still shipping new features like PDF support in 2025 and a major version 10 in July 2026. Eighteen years of a category inventor's ups and downs.

Marco Arment 2008 年创造了「稍后读」这个品类。此后 Instapaper 两度易主，2013 年卖给 betaworks，2016 年被 Pinterest 收购，又在 2018 年重新独立。如今由 Brian Donohue 和一位同事两个人维护，2025 年推出 PDF 支持，2026 年 7 月还发布了第 10 个大版本。一个品类鼻祖十八年的沉浮。

Swiss developer Silvio Rizzi has been polishing Reeder alone since 2009, no funding, no team, every generation a restrained rewrite with the same care for typography and feel. In an age when RSS was declared dead many times over, it survived on taste alone.

瑞士开发者 Silvio Rizzi 从 2009 年起独自打磨 Reeder，没有融资、没有团队，每一代重写都保持对排版与手感的克制。在 RSS 被反复宣判死刑的年代，它单靠品味活成了常青树。

Oliver Reichenstein, a philosophy graduate, founded the design consultancy iA in Tokyo in 2005; consulting funds the products, so no investors were ever needed. iA Writer shipped in 2010: one font only, Focus Mode highlighting one sentence at a time, syntax highlighting for parts of speech, opinionated design that decides for the user. Subscriptions were only ever tried on Android (that version was discontinued in 2024); on Apple platforms it has always been paid-upfront. Over 3 million copies sold as of 2026. Opinionated products filter for the right users; consulting cash flow is the confidence to refuse capital.

学哲学出身的 Oliver Reichenstein 2005 年在东京创立设计咨询公司 iA，「咨询养产品」让公司从不需要投资人。2010 年发布的 iA Writer 满是「替用户做决定」的偏执设计：只给一种字体、Focus Mode 逐句聚焦、用语法高亮标注词性。订阅制只在 Android 上试过（Android 版已于 2024 年停止维护），Apple 平台始终坚持买断；截至 2026 年累计售出超 300 万份。强观点的产品会筛选出对的用户；咨询业务的现金流是拒绝资本的底气。

The Leipzig team has been building writing tools since 2003; Ulysses was among the first to turn 'a library plus formatting-free writing' into a system, winning an Apple Design Award in 2016. The team grew from 2 to 16 people, with no outside funding. In 2017 they weathered real controversy switching from paid-upfront to subscription, and it remains the benchmark for long-form writing.

莱比锡团队从 2003 年起就在做写作工具，Ulysses 是最早把「文库 + 无格式写作」做成体系的产品之一，2016 年拿下 ADA。团队从 2 人成长到 16 人、零融资，2017 年顶着争议从买断转向订阅完成转型，至今仍是长文写作的标杆。

Abner Lee released Typora around 2015 and invented WYSIWYG Markdown, no split preview, source and rendering as one, since imitated by countless editors. The boldest decision was a six-year free beta: zero marketing, pure word of mouth; when 1.0 shipped in 2021 at $14.99 one-time, the community's response was 'we owe him a license.' One person maintaining three platforms for over a decade. An extremely long free polishing period is a solo developer's strongest leverage, if the product is a genuine category invention.

Abner Lee 约 2015 年发布 Typora，发明了「所见即所得 Markdown」，不做双栏预览，源码与渲染合一，此后被无数编辑器模仿。最激进的决策是长达 6 年的免费 beta：零市场投放，全靠口碑；2021 年发布 1.0 转为 14.99 美元买断时，社区普遍的反应是「欠他一个 license」。一个人维护 macOS、Windows、Linux 三端十余年。极长的免费打磨期是独立开发者最强的筹码，前提是产品做出了品类级的创新。

Shaonan and light started flomo in 2020 with a public commitment: no fundraising, no lifetime memberships. The team is now a dozen or so people and also runs Mubu (bought back from Feishu in 2023) and Xiaobaotong, the paid-newsletter platform. flomo's value is not features but boundaries: only card-style capture and review, making the habit of continuous recording itself the product.

少楠与 light 2020 年创办 flomo，公开承诺「不融资、不卖永久会员」，如今团队十余人，旗下还有「幕布」（2023 年从飞书手中收回）和付费专栏平台「小报童」。flomo 的价值不在功能而在边界：只做卡片式记录与回顾，把「持续记录」这件事本身变成产品。

Erica Xu and Shida Li (the Dynalist team) released Obsidian in 2020: local-first, your notes are plain Markdown files, and the company is deliberately capped at around a dozen people with zero funding, everything paid for by users. The plugin ecosystem lets a dozen or so people leverage over a thousand community developers.

Erica Xu 与 Shida Li（Dynalist 团队）2020 年发布 Obsidian：本地优先、笔记就是 Markdown 文件，公司刻意自我设限在十来人以内、明确零融资，一切靠用户付费。插件生态让十来个人撬动了上千名社区开发者。

Greg Pierce has run Agile Tortoise alone for over a decade. The philosophy of Drafts is 'where text starts': open, type, and only then decide where the words should go. A founding elder of the iOS automation ecosystem.

Greg Pierce 一个人经营 Agile Tortoise 十余年。Drafts 的哲学是「文字从这里开始」：打开即写，写完再决定这段文字去哪。iOS 自动化生态的元老级应用。

Paul Mayne founded Bloom Built in Utah in 2011 and bootstrapped Day One for ten years with a team of 12, Mac App of the Year 2012, an Apple Design Award in 2014, and over 15 million downloads. When Automattic acquired it in 2021, the whole team stayed and Mayne kept leading the product.

Paul Mayne 2011 年在犹他州创办 Bloom Built，12 人团队零融资做了十年，2012 年度 Mac App、ADA 2014，累计下载超 1500 万次。2021 年被 Automattic 收购后团队完整保留，Mayne 继续领导产品。

A Dutch team of about three invented a genuinely original interaction: notes attached to a timeline, so your notebook reads like your schedule. That date-driven idea won an Apple Design Award in 2018. No funding, sustained by an unusual model: pay once to unlock the current features, and keep them forever.

荷兰约 3 人团队的原创交互：把笔记挂在时间线上，笔记本读起来就像日程表。「日期驱动」这个点子拿下了 ADA 2018。零融资，靠一种独特的付费模式持续经营：买一次解锁当期功能，永久保留。

After his previous company Distinction was acquired by Skyscanner, Balint Orosz, fed up with bad mobile document tools, founded Craft in Budapest in 2019. The engineering is radically native-first: no SwiftUI, a custom layout and animation system that paints everything like a canvas, that fluidity won Mac App of the Year 2021. After raising about $20M and passing a million installs, in June 2026 the team bought back all outside investors' shares, returning Craft to an independent, team-owned company; Balint himself joined Polymarket with the Craft Agents product, and co-founder Viktor took over as CEO. You can buy your way back out of VC, once the product has proven it can stand on its own.

Balint Orosz 的上一家公司 Distinction 被 Skyscanner 收购后，他受够了糟糕的移动端文档工具，2019 年在布达佩斯创立 Craft。工程上极端 native-first：不用 SwiftUI，自研布局与动画系统，把一切当画布来绘制，这份流畅度直接帮它拿下 2021 年度 Mac App。融资约 2000 万美元、装机量超百万之后，2026 年 6 月团队回购了全部外部投资人的股份，Craft 变回一家团队持股的独立公司；Balint 本人带着 Craft Agents 加入 Polymarket，Craft 由联合创始人 Viktor 接任 CEO。拿了 VC 也能「赎身」，前提是产品先证明了能自立。

Sun Fang founded XMind in Shenzhen in 2006, with co-founder Mango Du. They open-sourced most of the code in 2008 and joined the Eclipse Foundation, letting the community carry its earliest globalization. Zero funding, a team kept under 100 people, over 100 million users worldwide by the company's own count, most revenue from overseas; it is Shenzhen's model of small-and-beautiful going global.

孙方 2006 年在深圳创办 XMind，联合创始人是 Mango Du。2008 年把大部分代码开源、加入 Eclipse 基金会，靠开源社区完成了最早的全球化传播。零融资，团队始终不足百人，官方称全球用户过亿，收入大头来自海外，是深圳「小而美」出海的代表。

German developer Eduard Metzger launched NotePlan in 2016, merging Zettelkasten and bullet journaling into 'one Markdown file per day', notes, tasks and calendar in one place. Three major versions in seven years, moving from pay-once to subscription; no full-time team, just freelancers plus a 4,000-member Discord community keeping it running. One person plus a community can sustain a mature PKM product.

德国开发者 Eduard Metzger 2016 年发布 NotePlan，把 Zettelkasten 和子弹笔记合进「每天一个 Markdown 文件」：笔记、任务、日历在同一处。七年发布三个大版本，从买断转订阅；没有全职团队，靠自由职业者加上 4000 多人的 Discord 社区协作维护。一个人 + 一个社区，也能撑起一个成熟的 PKM 产品。

Founded in Stuttgart in 2004, Cultured Code pivoted from a CSS tool that wouldn't sell to task management; Things was among the first 500 apps on the App Store in 2008. Things 3 took nearly five years from announcement to its 2017 release: the team rewrote the entire interaction and visual system and built their own sync engine, Things Cloud; in 2025 they spent three more years rewriting the backend from Python 2 to server-side Swift, making sync 4× faster. About 12 people across 8 countries, zero funding since 2007, no public revenue by choice; paid-upfront on each platform, paid major upgrades, no subscription. The moat of a small team is being slow and right.

Cultured Code 2004 年成立于斯图加特，最早的 CSS 工具卖不动，转向任务管理后，Things 成为 2008 年 App Store 首批 500 个应用之一。Things 3 从预告到 2017 年发布磨了近五年，团队坚持整体重写交互与视觉体系，并自建同步引擎 Things Cloud；2025 年又花三年把后端从 Python 2 整体重写为服务端 Swift，同步速度提升 4 倍。约 12 人分布在 8 个国家，自 2007 年起零融资、刻意不公开收入；三平台分开买断、大版本收费、不做订阅。小团队的护城河是「慢而对」。

Built by Appest in Hangzhou, with roots going back to the GNotes team of the early 2010s. Apart from an angel round in 2014, it lives on subscription revenue, and it is one of the rare Chinese tools to succeed globally, a fixture on overseas productivity charts with unusually solid monetization.

杭州团队 Appest 出品，前身可追溯到 2010 年代初的 GNotes。除 2014 年一轮天使投资外，一直靠订阅收入自养，是国产工具里少见的全球化成功样本，常年位居海外效率榜前列，商业化打磨得极其扎实。

Amir Salihefendić built Todoist in 2007; Doist now has about 100 people across 30+ countries, fully remote, never funded, with revenue in the tens of millions. Proof that bootstrapped can scale, and their async work culture is itself part of the product philosophy.

Amir Salihefendić 2007 年做出 Todoist；如今 Doist 约 100 人分布在 30 多个国家、完全远程、从未融资，营收千万美元级。它证明了 bootstrapped 也能规模化，异步工作文化本身就是他们产品观的一部分。

unorderly started as three people in Berlin and merged the timeline and the to-do list into one screen. Millions of downloads, no outside funding, a spot in a WWDC keynote demo, and the team has since grown. Small wedge, strong visuals, radical simplicity, a model for how young teams should build.

unorderly 在柏林以 3 人起步，把时间轴和待办清单合成一屏。数百万下载、无外部融资，还上过 WWDC keynote 演示，如今团队已经扩大。小切口、强视觉、极简单，年轻团队做产品的范本。

Flexibits, a fully remote team of about 15, has kept refining one core idea since 2011: creating events in natural language. Mac App of the Year 2020, no funding on record, and a successful 2020 transition from paid-upfront to subscription.

Flexibits 是约 15 人的全远程团队，2011 年起始终围绕一个核心点子持续打磨：用自然语言创建日程。2020 年拿下年度 Mac App，无融资记录，并在同年完成了从买断到订阅的商业模式转型。

Thomas Paul Mann and Petr Nikolaev founded Raycast in London in 2020, out of Y Combinator, with about $48M raised from Accel, Coatue and Atomico. It redefined the launcher with an obsessive keyboard experience and a developer extension ecosystem, monetized through Pro and team subscriptions; a Windows version entered public beta in 2025. Superb taste on a standard VC path, study it for the experience, not the model.

Thomas Paul Mann 与 Petr Nikolaev 2020 年在伦敦创立 Raycast，YC 出身，从 Accel、Coatue、Atomico 累计融资约 4780 万美元。以极致的键盘体验和开发者插件生态重新定义了启动器，靠 Pro 与团队版订阅商业化，Windows 版已于 2025 年进入公测。品味极佳，但走的是标准 VC 路线，研究它的体验，而不是模式。

Polish developer Adam Pietrasiak started Screen Studio solo around 2022, made about $30K in its first month, and has publicly refused VC. The insight: recordings should look professionally edited by default, automatic zooms, smooth cursor movement, so a team of about 3 competes with Adobe-scale rivals. Built in public; after years of pricing experiments it moved from pay-once to subscription.

波兰开发者 Adam Pietrasiak 2022 年前后独自做出 Screen Studio，上线首月收入约 3 万美元，并公开表示不拿 VC。它的洞察是：录屏应该默认就像精心剪辑过，自动缩放、平滑的光标运动，于是约 3 人的团队得以与 Adobe 级对手竞争。Build in public，定价几经试验后从买断转为订阅制。

Founded in 2018 by two young Poles, Łukasz Oslizlo and Paweł Magiera (MakeTheWeb), Oslizlo was fresh out of high school and self-taught. They took the most mundane utility, the screenshot, and perfected every detail: clean backgrounds, scrolling capture, quick annotation, optional cloud. No VC, one-time purchase, and a fixture in every 'Mac essentials' list.

2018 年由两位波兰年轻人 Łukasz Oslizlo 与 Paweł Magiera 创立（MakeTheWeb），Oslizlo 当时刚高中毕业、自学编程。他们选了「截图」这个最平凡的工具，然后把每个细节做到极致：干净的背景、滚动截屏、快速标注、可选云端。零融资、买断制，是每份「Mac 必装清单」的常客。

Made by the Chinese indie team Floating Island Technology: it reads Apple Health and Apple Watch data so habit tracking happens automatically, no manual check-ins. 'Perfect Day' challenges and sun badges turn health data into gentle positive feedback; repeatedly recommended by sspai.

国内独立团队「悬浮岛科技」出品：接上 Apple 健康与 Apple Watch，习惯记录全自动完成，不需要手动打卡。用「完美一天」挑战和太阳徽章把健康数据变成温和的正反馈，少数派多次推荐。

Founded in Ljubljana in 2021 by Apple Entrepreneur Camp alumni, the women-led studio Gentler Stories built a fitness tracker around self-compassion: rest days don't break your streak, and recovery advice replaces competitive pressure. Apple Watch App of the Year 2022.

2021 年由几位 Apple Entrepreneur Camp 校友在卢布尔雅那创立，女性主导的工作室 Gentler Stories 把健身追踪建立在「温柔对待自己」之上：休息日不打断连续记录，用恢复建议替代竞争压力。2022 年拿下年度 Apple Watch App。

An indie work from Guangzhou that distills bookkeeping down to minimal design and fluid interaction, repeatedly featured by App Store editors. Free plus membership subscription, a representative of Chinese indie development in the high-frequency utility lane.

广州独立开发者作品，把记账做到极简与流畅，多次获 App Store 编辑推荐。免费 + 会员订阅，是国内独立开发在「高频小工具」赛道的代表。

From HappyPlan Tech, founded by Ace Lee: point your camera at everyday objects and AI turns them into word stickers with real context, making the physical world your language classroom. It won a 2025 Apple Design Award (Delight and Fun), a recent highlight for Chinese indie apps at Apple's awards.

Ace Lee 创办的 HappyPlan Tech 出品：对准生活里的物品拍一张照，AI 就把它变成带场景的单词贴纸，让真实世界成为语言教室。2025 年拿下 Apple Design Award（Delight and Fun），是近年国产独立应用在 Apple 奖项上的高光。

Marco Arment, Instapaper's creator and Tumblr's first CTO, released Overcast in 2014 and has developed it alone for over a decade. Smart Speed and Voice Boost defined what podcast listening should sound like; after experiments with ads and patronage, the business settled back into simple payment. A flag for the indie developer spirit.

Marco Arment 是 Instapaper 的创造者、Tumblr 首任 CTO，2014 年发布 Overcast，此后一个人开发维护十余年。Smart Speed 与 Voice Boost 两个功能定义了播客的收听体验；在广告与赞助模式几经试验后，商业模式回归简单付费。独立开发者精神的一面旗帜。

Launched by the Jike team in March 2020, it turned the comment section into the public living room of Chinese podcasting and almost single-handedly pushed the medium from niche to mainstream in China. Restrained product decisions, unusually warm community, a rare 'atmosphere' product.

即刻团队 2020 年 3 月推出，把评论区做成了中文播客的公共客厅，几乎以一己之力把中文播客从小众推向主流。产品克制、社区温度高，是国内少见的「氛围感」产品。

Made by Moreless, founded by Lang Qixu (formerly a PM at WPS and UC), Tide launched in 2016, wrapping white noise, meditation, sleep tracking and a Pomodoro timer in one restrained, minimal aesthetic, over 30 million users worldwide and 120K+ five-star reviews. A long-lived, dignified product in China's sound-and-wellbeing lane.

郎启旭（前 WPS、UC 产品经理）创办的 Moreless 出品，2016 年上线，把白噪音、冥想、睡眠监测和番茄钟装进一套克制的极简美学里，全球用户超 3000 万、五星评价超 12 万条。国内「声音 + 身心健康」赛道里长寿而体面的产品。

Founded in Berlin in 2018, Endel generates adaptive soundscapes for focus and sleep, winning Apple Watch App of the Year 2020. Over $22M in VC funding, collaborations with Grammy-winning producers and musicians, a brand built on science plus art.

2018 年创立于柏林，用生成式声景帮助专注与睡眠，拿下 2020 年度 Apple Watch App。累计融资超 2200 万美元，与格莱美级制作人和音乐人合作，走「科学 + 艺术」的品牌路线。

Brothers Saulius and Aidas Dailide started in Vilnius in 2007 with a single bet: no cross-platform, go all-in on Apple's native stack, from Core Image to Metal and Core ML, using platform depth against Adobe. For nearly 18 years the team stayed around 20 people, always pay-once with free major updates, collecting three Mac App of the Year awards and two ADAs. In November 2024 Apple announced it was acquiring them, the platform they had bet on for 17 years bought them in the end. Siding with the platform is a small team's greatest leverage; the price is a fate tied to it.

Saulius 与 Aidas Dailide 兄弟 2007 年在维尔纽斯创业，赌注只有一个：不做跨平台，全力押注 Apple 原生技术，从 Core Image 到 Metal 与 Core ML，用平台深度对抗 Adobe。近 18 年团队维持在 20 人上下，始终买断制、大版本免费更新，拿下三次年度 Mac App 与两次 ADA。2024 年 11 月 Apple 宣布收购，押注了 17 年的平台最终买下了他们。「站在平台一边」是小团队以一敌百的杠杆，代价是命运与平台绑定。

Serif, a ~90-person company in Nottingham, took on Adobe's subscription empire with pay-once pricing, its Designer / Photo / Publisher trio covering the full professional creative workflow. Canva acquired it in March 2024, and in October 2025 merged the trio into a single new Affinity app that is entirely free. The one-time-purchase champion is now history in its original form.

诺丁汉约 90 人的 Serif 用买断制正面挑战 Adobe 的订阅帝国，Designer / Photo / Publisher 三件套覆盖专业创意全流程。2024 年 3 月被 Canva 收购，2025 年 10 月三件套被合并为单一的新版 Affinity 并转为完全免费，「买断制典范」就此成为历史。

Savage Interactive, a family-run company in Tasmania, released Procreate in 2011: one-time purchase, no subscription, no ads, and it became the synonym for iPad art, with multiple Apple Design Awards and a 2018 iPhone App of the Year for Procreate Pocket. A few dozen people, still independent, and publicly committed to refusing generative AI to stand with creators.

塔斯马尼亚的家族式公司 Savage Interactive 2011 年发布 Procreate：一次买断、无订阅、无广告，它成了 iPad 绘画的代名词，多次拿下 ADA，Procreate Pocket 还获得 2018 年度 iPhone 应用。几十人的团队至今独立，并公开宣布拒绝生成式 AI，站在创作者一边。

Dan Shipper and Nathan Baschez founded Every in 2020; a writers' co-op evolved into a media company plus incubator: writing creates distribution, distribution incubates software, Spiral, Sparkle, Cora and Monologue all bundled into one subscription. As of mid-2025: 15 people, about 7,000 paying subscribers, roughly $1.2M subscription ARR, plus a seven-figure AI consulting business. Content is the cheapest distribution: gather the right readers by writing, then launch products at them, the cold-start cost of each new product approaches zero.

Dan Shipper 与 Nathan Baschez 2020 年创办 Every，从「作者合作社」演化成媒体公司 + 孵化器：写作产生分发，分发孵化软件，Spiral、Sparkle、Cora、Monologue 都捆绑在同一份订阅里。截至 2025 年中的数字：15 人、约 7000 名付费订阅者、订阅 ARR 约 120 万美元，外加年入百万美元级的 AI 咨询业务。内容是最便宜的分发：先用写作聚集一群对的读者，再向他们发射产品，每个新产品的冷启动成本趋近于零。

Jason Fried and DHH's company: Basecamp and HEY, about 60 people, profitable for over two decades, with no outside money except one non-controlling minority investment from Jeff Bezos in 2006. Rework and It Doesn't Have to Be Crazy at Work turned the 'calm company' into a replicable philosophy, no growth chasing, no meeting culture, profit sharing. The intellectual source of small and beautiful.

Jason Fried 与 DHH 的公司：Basecamp、HEY，约 60 人、盈利二十余年，除 2006 年 Jeff Bezos 一笔无控制权的少数股权投资外从未融资。《Rework》和《It Doesn't Have to Be Crazy at Work》把「冷静公司」变成一种可复制的哲学，不追增长、不开会文化、利润分红。「小而美」的思想源头。

The company behind Things: founded in 2004, about 12 people across 8 countries, zero funding to this day, revenue deliberately private, one product polished for twenty years. Their discipline, one product, no trends, paid major versions, is the whole strategy.

Things 背后的公司：2004 年成立，约 12 人分布在 8 个国家，零融资至今、刻意不公开收入，一个产品打磨二十年。他们的纪律，只做一个产品、不追热点、大版本收费，本身就是全部战略。

Oliver Reichenstein's design company, a small team in Zurich and Tokyo. The consulting-funds-product model kept iA Writer investor-free for two decades; the brand, the Duospace typeface (a custom cut based on IBM Plex) and the essays on ia.net form one remarkably consistent aesthetic system.

Oliver Reichenstein 的设计公司，团队分布在苏黎世和东京。「咨询养产品」的模式让 iA Writer 二十年不需要投资人；品牌、基于 IBM Plex 定制的 Duospace 字体和 ia.net 上的文章，共同构成一个高度一致的审美体系。

Founded in Hangzhou in 2018 by Liu Yi and his wife Liang Yilun, the studio of five or six makes MD Clock, MD Vinyl and OffScreen, regulars on the App Store Today page, where one feature once brought 100K+ downloads in a day. Only an angel round, living on one-time purchases and in-app purchases: China's representative studio for Apple-ecosystem aesthetics.

柳毅与妻子梁逸伦 2018 年在杭州创立，五六人的小工作室做出了谜底时钟、谜底黑胶、OffScreen，App Store Today 推荐的常客，一次登上推荐曾单日带来 10 万+ 下载。只拿过一轮天使，靠买断与内购活着，是国内 Apple 生态美学的代表团队。